What started as a sketch became so much more. After sketching palm trees and shapes on a sunglasses cloth, we put our heads together with the team at Nectar Sunglasses and said, “what if we put this on a cloth in real life?”
Nectar came by the JG studio to explore the shapes and colors that would speak to our East Coast-inspired collaboration. We wanted the design to feel authentic, happy, and just a little salty. The design became known as "Native Palms," a nod to the palm trees here on our Charleston coast, and to the three local businesses involved in the project.